Tagbrands and Saradar Bank win coveted awards at the 2016 Midas Awards in New York.
Tagbrands and Saradar Bank have been recognized at the 2016 Midas Awards in New York for the brand development of the QuiQ Prepaid Cards Collection developed for Saradar Bank. Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific categories: Products & Services, Craft, Use of Medium, and Use of Discipline.
Tagbrands and Saradar Bank are proud to have received Midas Award Certificate in 2 categories: Art Direction and Design/Identity for the QuiQ Prepaid Cards Collection.
Speaking of the award, Maya Karanouh, CEO and Co-Founder of Tagbrands said: “Based on the brief provided by Saradar Bank, we developed a customer-centric and engaging brand image to uphold the values of the QuiQ Prepaid Card Collection. I am very happy that the Midas Award has recognized the brand on an international level and it reinforces that Lebanon is a major design hub in the Middle East”.
Wael Badro, Head of Product Innovation at Saradar Bank said: “After being awarded the best prepaid card program in the MENA region last year, we are very pleased and proud to have been awarded the Midas Award for the QuiQ Prepaid Card Collection. Tagbrands did a great job to meet all the market objectives to launch our new Prepaid Collection brand in the market.”
The 2016 Midas Awards Grand Jury awarded 1 Grand Midas Award, 62 Midas Gold Ingots, 77 Midas Silver Ingots and 138 Finalist Certificates from entries submitted from 24 countries.